Instagram has become kind of a big deal for marketers, over the past several years Instagram has grown from a personal photo-sharing platform to a platform used by millions of consumers and businesses to spread their own message. the visual aspect of Instagram is awesome for brands that are heavy on visual aesthetics such as clothing, cosmetics, jewellery and lifestyle brands. Customers can see how the products look on the models in the photos and then imagine how the product would affect their life. The aim of this article is to unpack key tips and tricks to help businesses get the best possible ROI from Instagram


Instagram Performs Better For Visual Businesses

Every social platform has it’s strengths and weaknesses when it comes to business marketing. Instagrams weakness is written content delivery but the platforms excels at visual content. Instagram is ideal for fashion, health & fitness, lifestyle, and makeup brands. The products that these brands sell are extremely visual, providing a positive visual change to your appearance combined with bright and colourful packaging top draw the customer in. Fitness brands will often post pictures of attractive athletic models to portray to consumers how they could look if they used product x from brand Y. Cosmetic companies post a lot of bright and colourful products of their different products to stand out and appeal to women through the colours and design of their product/packaging

Post Videos For Better Engagement

72% of content posted onto Instagram is just pictures, why not post a well-made video instead? Video content has been known for some time now for being better at captivating users’ attention than just standard pictures. The moving visuals and audio help to make the content stand out and result in the user spending more time consuming and engaging with your content

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