SEO vs Google Ads: Which Is Right for Your Business?
A common question we get from clients is whether they should use SEO or Google…
What to do if you get a negative Google review
Getting a negative review on Google can be a very stressful incident for any…
How to Get More Google Reviews
Let’s have a chat about your Google reviews, why they’re so brilliant for local…
Reviews & Testimonials: Here’s What AHPRA & The TGA Have To Say.
Most businesses can showcase their reviews online as if they were prized gold…
The overlap between AHPRA and Google's E-E-A-T (and what it means for medical SEO)
If you've ever felt like AHPRA is a fence around your marketing and Google's a…
Medical Blogging: What Topics Actually Drive New Patient Enquiries
There is a version of medical blogging that looks great on paper. Traffic is…
Does AI-Generated Medical Copy Comply with AHPRA? What Medical Practices Need to Know
Artificial intelligence writing tools are everywhere right now. From ChatGPT to…
Collecting Reviews & Testimonials for Adelaide Businesses A Local SEO Guide
You've probably heard the term "SEO" thrown around a lot. Maybe your web…
What is a Google Core Update? Navigating Ranking Shifts
One of the biggest frustrations and delights for anyone performing ongoing SEO…
Why You Need a Style Guide for Brand Consistency
We live in a digital world where everything is filtered, curated and visually…