Are you looking for a marketing company with extensive experience running campaigns for medical businesses, including doctors and dentists? Caffeinated Marketing has been offering expert search engine optimisation and social media marketing services to our clients in the marketing industry for over 5 years, and has extensive experience in ensuring that our clients’ online presence is compliant with both APHRA’s and the TGA’s guidelines. Get in touch with our team today, and let’s explore how we can assist you in achieving your marketing objectives. 

Strategic Planning

Let’s schedule an obligation free chat to discuss your medical practice and put together a marketing strategy at no cost or commitment for you. During this complimentary Zoom or phone call, we can chat about all areas of your business, discuss any pain points around your current marketing and patient acquisition strategy, we will also evaluate your businesses current marketing strategy/ areas for growth and produce a one year marketing stragey to grow your patient base by a minimum of 50%. There is no requirement for you to engage Caffeinated Marketing to execute the strategy, you could do it all in-house if you wanted to. Although, we believe that our success comes our providing as much value to our prospective clients as possible.

Search Engine Optimisation

At Caffeinated Marketing, our SEO philosophy is simple “We will win on Google by making our clients websites the most comprehensive and helpful resource for their customers, answering questions, guiding decisions and building trust. At the same time we’re helping Google fulfil its goal of giving users the best possible access to useful, well-organised information.” And this can be tricky in the medical industry, many other agencies outsource their copywriting to low-cost overseas labour, or try to get by using AI to reduce costs, which can be extremely dangerous for the business that ends up with non-compliant copywriting or blog articles that makes bold claims that x procedure will boost the patient’s esteem.  We don’t do that here at Caffeinated Marketing, we focus on a smaller number of clients so that we can ensure quality and consistency of compliant copywriting and content production to grow our clients medical practice.

We tailor our SEO packages to each business as each sub industry within the medical field, and city around Australia for that matter too, can vary in level of competition. I.e most practices located on the northern beaches of Sydney will require significantly more work put in to outpace their competition than a small practice located in the Adelaide Hills. After assessing your current website and your nearest competition, we will provide you with an obligation free report of your websites current potential and identify any easy quick wins to give it a boost in rankings. From their, we will tailor a custom package to suit your businesses needs and goals

Social Media Marketing

Even in the last few years, we have seen a resurgence in the effectiveness of Social Media for businesses within the medical sector. We can create several advertising campaigns and posting schedules that make your clinic stand out! Our team will work with you to also create a content schedule of ideas of in-clinic videos and images to engage and build a relationship with your potential customers

Website Design 

Most specialist medical marketing agencies offering website design generally only offer boring white and blue website designs that look extremely clinical and don’t stand out amongst the competition. Not us! Website design is one of our team’s core competencies, we have the experience to create a bespoke website tailored to your clinic, so that when your customers land on your website, it stands out and makes it easy for them to book an appointment.

APHRA Compliance

Let’s talk APHRA compliance, one of the biggest pain points for practice owners over the last few years, especially for cosmetic surgeons and non-surgical clinics when the second most recent guidelines came out in 2023 and everyone was getting a letter from APHRA regarding non-compliance. Our strategy has always been to steer clear of making and bold claims that could invoke a violation. We see much better results when online marketing includes every detail about a procedure, including potential risks and complications in-depth, which some people fear might scare off potential clients but we have seen it builds trust further by educating prospective patient about every intricacy of each procedure. This is also in-line with Google’s EEAT (Expertise, Experience, Authority & Trustworthiness) guidelines, which are extra stringent for businesses in the medical sector.

APHRA & TGA Compliance Audits

Not only have we been around for several years and seen what many clinics have commonly run into issues with regarding APHRA compliance. Out of necessity, we have developed our own audit tools, which makes it really easy for practice manager to review their websites and any potential phrasing that may be a violation. We provide two audit reports to our clients for simplicity, the first one being a list of pages along with correlating words and phrases that may be non-compliant but also a pdf printout version of your website, which shows you in bold, highlights any potential violations.