It’s a story told time and time again: a person’s looking for a product and clicks on a website that sells it.
The person sees the website. They take in the boring wall of black and white text.
They cringe. They click away.
94% of consumer’s first impressions of your business are based on your web design. Because of this, it’s important to ensure that you as a business have a well-designed and constantly-maintained website. If you skimp on investing time and money into your webpage, then your ROI is going to take the hit.
But what are the specific benefits of having a user-friendly and engaging website? That’s what we’re going to talk about here today. Read on to learn why you need to have the best website design Adelaide Hills has to offer.
Greater Consumer Engagement
Did you know that the average person will leave a website within 15 seconds if they aren’t engaged by then?
Because of this, it’s important to pack a punch within moments of getting a click.
If you have a poorly-designed and primarily text-based website, your target audience is going to turn away and find a more engaging page to browse. No one wants to sit there and read paragraphs and paragraphs of text when they could just see what they’re getting somewhere else in the form of pictures or videos. Not only would doing this be a lot of work, but the consumer might still not have a clear image of what they’re buying after reading your confusing wall of text.
Showing is always better than telling. When you put images, graphics, and videos on your home page, visitors to your site are more likely to be intrigued. They may like what they see and decide to do more research, which will keep them on your page for a longer time.
If you put a video or an infographic on your home page, you also can help people to get over that 15-second hump. They’re more likely to stay and browse your webpage once they get past this timeframe!
Higher Lead Generation
Getting people to stay on your website is awesome because they’ll develop a liking for your brand. It’s also awesome because it will help your business generate leads.
If you have a well-designed landing page- which will always be the case when you work with us- you’ll have some kind of form that visitors can fill out at the bottom. You’ll probably give them some sort of promotion, coupon, or special offer when they enter their name and email address.
This is the primary way that companies generate leads through their official website!
Not only will you be able to see who’s visiting your page, but you’ll also have a way to follow up on the lead. Add the person to an email list so that they can learn more about you. Since they’ve already shown interest in your services, this is a good way to give them a memory-jogging nudge if they don’t revisit your site within a month or so.
Cohesive Brand Strategies
Golden arches. A checkmark. The phrase, ‘The Fresh Food People.’
We didn’t say any brand names, but you know just what we’re talking about, right?
Another way that a well-designed website can help you is by creating a cohesive brand that people can recognize in the way that you just did. Since a good website is primarily visual, you’re going to want to use your logo on multiple pages. You’re also going to want to have a single font for your brand that’s used on your website and in your slogan, and you’ll want the colours of your logo and other marketing campaigns to match up with those used on your website.
Doing this will make people subconsciously associate certain colours, images, and even words with your brand. When they go to other places, they’ll be reminded of you when they see these symbols. This means that you can stay fresh in the minds of your target audience long after they leave your website.
Runs on Multiple Devices
Today, about half of consumers around the world currently use Smartphones to access the internet more often than not. By 2025, this will have risen to around 72%.
If your website isn’t sufficiently designed, it won’t be accessible on a lot of these devices. After all, technology is always changing, and a site that hasn’t been updated in 5 years truly hasn’t been updated to be part of the Smartphone-reliant society that we now live in.
Making sure that you get modern website design in Adelaide Hills will solve this problem. By updating your page and ensuring that experts design it in a way that’s meant to get you clicks, you’ll make the page accessible to all users. They’ll be engaged whether they’re on a desktop, tablet, or typing into their phone while on public transit.
Up until now, we’ve discussed how people are going to be put off by a poorly designed website.
But in truth, if your website isn’t designed to be of the highest caliber, it’s unlikely that people are even going to see it.
This is because Search Engine Optimisation (SEO) is critical for the modern website. SEO is basically when experts use a combination of high-volume keywords and credible backlinks to make your page look as appealing as possible to search engine crawlers. These bots will then see that your page is reliable and related to the keywords that are most relevant to you. It will then be put higher up in search engines so that more people see and click on them.
Since most people don’t even click past the first page in Google, this is critical!
Well-designed websites will be optimised for SEO. When you hire a professional designer, they’ll do more than just make your page aesthetically professional. They’ll help you be seen.
Get Started With the Best Website Design Adelaide Hills Has to Offer
Since there are a plethora of benefits to top-notch web design, your competitors are likely focusing their efforts on creating a great home page. That’s why it’s important to turn your attention to ensuring that your business creates an even better one.
Now that you know the many benefits of having a well-designed website, it’s time to get started with the best website design Adelaide Hills has on the market. Contact our digital design experts with any lingering questions that you may have about web design and its importance. We’re happy to discuss your specific website needs with you and come up with a battle plan for improving your visibility and boosting customer engagement.
We look forward to hearing from you soon!