Super Important! How long did it take this page to load when you first clicked on the link? We know it took less than 2s, or else you probably wouldn’t be reading this by now. The only reason anyone is waiting 30 seconds for a page to load is if it were a government service, exclusive portal access or emergency website with no alternative.

Good website hosting is a key factor for a fast website, and you’ll soon see why you need to host your Adelaide business’s website with Caffeinated Marketing for lightning speed.

Google Loves Fast Websites

Fast website hosting is very important for your Adelaide business, and that’s why Google recommends an average website load time under two seconds. It also reports that the probability of a person bouncing off a website increases by 32% when load time increases by 2s (from 1s to 3s in this case). Google made page speed a ranking factor for mobile and web searches 7 years back, and it remains ever important today. If Google loves fast websites, then your website should be quicker than most to compete among the billions of websites online.

Customers Are More Likely to Make a Purchase or Enquiry on a Fast Website

According to a study collaboration between Google and Deloitte, a mere 0.1s increase in website load speed leads to +8.4% conversions for retail sites, +10.1% conversions for travel sites, +9.2% average order value increase in retail, and +21.6% improvement in lead-generation form submissions. These stats clearly tell us that customers are more likely to make a purchase or enquiry on a fast website.

Local Hosting vs Overseas Hosting Speed

If you want to host your Adelaide Business, you can choose between hosting locally in Australia and hosting overseas in another country. In terms of hosting speed, hosting locally in Australia beats hosting overseas hands down if you have a mostly Australian audience. Local hosting for your Adelaide business generally results in faster website speeds for customers resident in the region because of reduced latency. However, hosting speed is not the only factor to consider when choosing between local and overseas hosting.

In addition to better website speed for the customers of your Adelaide business, local hosting in Australia also makes it easier to target Australian customers and search engines, thereby improving your website’s ranking in search results. Moreover, you can benefit from certain task incentives if you’re hosting your website in Australia (such as claiming any GST paid on hosting services provided by an Australian company if you’re registered for GST). However, you should also note that you may pay more for hosting services in Australia because hosting providers here often have higher overheads and may charge higher prices. Hosting locally also means that your website content is subject to Australian laws, unlike hosting overseas.

Your Website Also Needs to Be Optimised

Fast website hosting is key for your Adelaide business because it improves page speed and load time, but that’s only one aspect of website optimisation. The most important function of your website is visibility and accessibility to potential customers, and optimising your website helps you rank higher and directs more traffic to it. Alongside page speed and load time, the key elements of website optimisation include SEO (Search Engine Optimisation), mobile responsiveness, user experience (UX) and navigation, content quality and structure, technical fixes and accessibility.

How will your Adelaide business benefit?

It Improves Your Local Search Positioning

Did you know that 46% of all Google searches are for local businesses? When someone types in “best plumber in Adelaide” or “ hair salon near me Adelaide”, if your website isn’t up to par, your competitors will come up first…even if you’re far better at what you do. Website optimisation, specifically through Local SEO, guarantees your business appears in the all-important local search results. The more you appear, the more clicks, phone calls and customers you’ll get.

Improved User Experience Leads to Increased Revenue

Chances are that you wouldn’t have read this blog up till this point if you didn’t like what the webpage looks like. An optimised website is clean, well-designed, and easily navigable. This means your customers find your services instantly, understand what you’re saying when they read your content, and can quickly call you/book an appointment, and buy from you. An excellent user experience builds trust, and trust = sales.

Mobile Optimisation Brings More Customers

You’re very likely reading this on your mobile device. But it’s not surprising because over 60% of local searches are done on mobile devices—this means that if your website isn’t optimised for mobile, you’re likely losing leads without knowing it. Optimisation for mobile means your site will be usable on all devices—mobile phones, tablets, and desktops—so no matter where anyone in Adelaide is looking for your product or service, they can reach out to you quickly and efficiently.

Higher Conversion Rates Are Only Possible Through Optimisation

You might be getting traffic organically, but converting that traffic to paying clients can be another story. But an optimised website can help do just that because people will stay on your website, engage with it and make a purchase. Even if you’re a small café/service-based business within the Adelaide area, an optimised website will make it easier for someone to go from seeing your website to booking, purchasing or calling.

Beat Your Competition

If you’re reading this, then you’re about to get far ahead of your competition. A lot of companies in Adelaide still do not have optimised websites. This is good for you because all you need to do is invest in getting yours on par, and you’ll set yourself apart from everyone else. Sometimes you don’t need a bigger budget than the rest; maybe you just need a faster, smarter, more optimised website than your competition.

Host With Caffeinated Marketing for Lightning Speeds

At Caffeinated Marketing, we understand your website runs your business. That’s why we provide exceptional customer support through our Australian team out of Adelaide. So, whether you have questions regarding setup, troubleshooting or need support, our easy-to-reach support staff are always available to assist and keep your website up and running 100% of the time.

Furthermore, we appreciate how critical website speed and performance are for engagement and conversion. If your website doesn’t load quickly, your customers will leave. A one-second delay impacts bounce rates and conversion variances, which is why we manage uptime and loading speeds so you don’t have to.

We host our websites on Dell enterprise-level servers located at Sydney NextDC data centres. This means low latency and high uptime; everyone, including your customers in Australia (and abroad), will have secure access. Security is also included (like SSL) with off-site backups and recurring updates, so you don’t lose any data. Our hosting servers have powerful Corero DDOS and Fortinet firewall to protect your website from cyber attacks.

With Caffeinated Marketing, you have a technical partner in your business instead of merely a hosting company. You can opt in for our optional Email and Google Suite Add-ons for easy mail access and better team collaboration, respectively.

Our Team Can Optimise Your Website

Caffeinated Marketing also offers all-round optimisation including SEO, website and content edit, keyword research, local Google My Business listing, technical and mobile optimisation, content creation and conversion optimisation.

Contact us now and let’s help you build a website that converts!