Website Questionnaire

This is the brief we use to plan your website build. Eight sections, around 45 questions, roughly 30–40 minutes if you take your time. Dot points are fine. Where a question doesn’t apply, just write “N/A” and move on. There are no wrong answers — even “I don’t know” is useful because it tells us what to dig into on the discovery call.

Upload fields: you can drag and drop multiple files. Logos, photos, brand guidelines, brochures — anything you have. Max 25 MB per file (50 MB for hero imagery). If you have a folder of hundreds of project photos, just share your top picks here and we’ll ask for more if we need them.

Once you’ve sent this back, we’ll review your answers and book a short discovery call to fill in any gaps before we start building.

Website Questionnaire

Section 1 — About you and the business

The basics. Who you are, what you call the business, where you operate from.

Section 2 — What you do

The services you offer, where you offer them, and which work you actually want more of.

Section 3 — Who buys from you

Your customers: who they are, how they find you, and what convinces them to call.

Section 4 — The competition

Who you're up against, and what they do well or badly. Honest answers help us position you sharply.

Section 5 — Voice and tone

How the site should sound when people read it. The closer to how you'd actually speak, the better.

Section 6 — Trust and proof

The credentials, testimonials, awards, and photography that build credibility on the site.

Section 7 — Design and brand

How the site should look and feel. The visual side of the build.

Section 8 — Content and assets

The photos, video, and existing content you have to work with.

One last thing

Just so we can email you back.
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