Medical Marketing Adelaide

What types of clinics do you work with?

We work with a variety of medical clinics and practitioners, such as doctors, medical specialists, surgeons and registered cosmetic nurses. We also work with allied health professionals, such as dentists, physiotherapists, occupational therapists, speech therapists and podiatrists.

When should I redesign my healthcare website?

If your website is receiving a lot of traffic from visitors who convert to patients, and you feel it meets your professional standards, there’s no need to change. However, if you feel it is letting you down in any way, it may be time for a redesign. If you’re unsure, perhaps you should answer the following questions:
• Does the website look dated or not in line with your current branding?
• Are you embarrassed by the look of your website?
• Can web visitors easily find what they’re looking for?
• Is the website easy to maintain and update?
• Do you experience many technical errors on the site?
• Do the pages load quickly?
• Have you been told by a developer that it is impossible to make any required changes?

I’m very time poor, but should I blog?

A blog is still an excellent way to drive traffic to your website. It also helps create trust and demonstrate your expertise and authority. Ideally, most websites should publish regular blog articles. However, if this is too difficult for you, you may want to consider our content marketing services, where we can create customised content that humans actually want to read.

Do you provide reporting and analytics?

Yes, we strongly believe in marketing being an investment and just like any investment, you need to be able to measure the return we are generating for your business. We will send you a report every three months so you can see how your project is tracking.

Does paid advertising work for medical practices?

Google Ads allow your practice to appear at the top of search results for specific keywords related to your services. We manage your campaigns end-to-end — from keyword research and ad creation to ongoing optimisation — ensuring your budget is spent reaching the right patients at the right time, while keeping all ad content compliant.

What does a compliance audit involve?

We run your website through our proprietary audit tools and deliver two reports: a list of pages with potentially non-compliant words and phrases, and a PDF printout of your website that highlights any potential violations in bold. This makes it straightforward for practice managers to review and address any issues.