eCommerce Website Design
Ask yourself a quick question: is my eCommerce platform converting? If the answer is anything but a resounding yes – it’s time for a change. Don’t lose money on an unappealing, dysfunctional website.
Benefits of your own eCommerce store
With so many options available, choosing the right way to build your own eCommerce store can be overwhelming. Unfortunately, many business owners who are looking to build their eCommerce fall into the same trap; designing their website through a subscription-based, default DIY website builder. Although these platforms present themselves as effective, cost-effective options, they are limited in their abilities meaning that scaling your eCommerce business is difficult and ends up costing you much more in the long run.
Choosing to build a bespoke eCommerce store means that you are completely in control of your platform. No hidden costs, or tricky limitations – a custom website will completely free you to change and add what your business requires as it grows. Not only does it enable you to have unlimited control over the features and capabilities of your website, but designing a custom platform gives you complete creative control over the design and feel of the site. Gone are the days of frustrating, cookie-cutter templates, now enjoy the freedom of designing a completely unique and stunning website crafted to your brand image.
Having your own eCommerce store gives you complete reliability, so you won’t have to worry about your website crashing, or customer data being compromised. It’s also incredibly cost-effective when compared to off-the-shelf website builders.
Lastly, a bespoke eCommerce site offers the most important thing of all; reliable support. When you build a website with us, you’ll be working with a real person, not a robot. Not only will we be there every step of the way of building your custom website, but we will happily continue to maintain and manage the site, meaning that you can relax and focus on doing what you love the most. If you ever have an inquiry or issue, we’re only a call away.
Why choose a bespoke eCommerce website?
In a world of cookie-cutter eCommerce websites, to truly stand out and make an impression on potential customers, you need a tailored and bespoke website.
Choosing to build a bespoke eCommerce website is much more than crafting an eye-catching design, it’s also about building a platform designed specifically to suit the needs and demands of your business. From effectively marketing your site and products across search platforms, to creating a seamless user experience for your customers, a bespoke eCommerce website is the way to go.
Additionally, a custom eCommerce website enables you to have greater control, flexibility and scalability compared to a default ‘cookie-cutter’ template website. Having a bespoke website will streamline the process so that your business can run smoothly and efficiently without any problems.
Tailored Design: Having a beautifully designed website, tailored to your specific business needs is the first step to a successful business. This means that all your business needs are met, giving both you and your customers ease of use.
Highly Scalable: A custom website will grow alongside your business, meaning that you’ll never have to deal with the frustrating and tedious task of switching to a more expensive website plan or dealing with extra license purchases. Designing with us is a one-stop shop for everything. From the start, we’ll include anything that you need and will continue to add new features that you require as your business grows.
Compatibility and speed: An often overlooked feature when choosing to build an eCommerce website is its compatibility with various search engines. Building a custom eCommerce site means that we ensure your website stays consistent and compatible across all browsers. Additionally, having a custom site also means that it loads significantly faster than other websites.
Maintenance & Management: When it comes to maintaining and managing your eCommerce site, you can rest easy knowing that we take care of everything. We understand running a business is a never-ending juggling act, balancing many things all at once. Our goal is to keep your Ecommerce store running smoothly so that you can focus on doing what you love!
Quality Copywriting & Search Engine Optimisation Across Product and Category Pages
No good eCommerce website is complete without including SEO optimisation and high-quality copy! Here at Caffeinated Marketing, we offer both as part of our bespoke website-building experience.
Our experienced copywriters will craft beautiful, unique product descriptions and engaging website content. You’ll receive optimised, unique copy written to your specific needs and to best engage your target audiences. You’ll never find a one-size-fits-all with us – we are dedicated to providing you with completely fresh and engaging content that reflects your business! Your success is so important to us. Additionally, using SEO-specific keywords, and both internal and external hyperlinks, your copy will be crafted to optimise your SEO search engine ranking to be as high as possible.
As industry leaders, we understand the importance of SEO optimising your eCommerce website. In today’s digital world, SEO plays a crucial role in propelling your eCommerce website into the public eye. When optimising your website, we will look at what your best-selling product categories are and optimise them to rank higher for more search terms. Generally speaking, SEO optimisation is much easier for eCommerce websites as they tend to have a greater amount of content than traditional sites.
Our eCommerce Website Development & Launch Process
Research & Client Questionnaire
We begin our process by conducting research into your business and industry to gain insight into your goals, target audience and competition. We also conduct a comprehensive assessment of your existing digital properties to determine opportunities for improvement and development.
We also ask our clients to complete a detailed questionnaire to collate their specific requirements, preferences, and goals.
Website Development
Once we have thoroughly understood your requirements, we proceed to the website development stage. Our team of experienced developers will work on the project using the latest tools, technologies, and strategies to create a bespoke solution tailored to meet your unique needs. We design and develop the website with your brand identity in mind, with a primary focus on creating an intuitive user interface and seamless user experience. Our development team works closely with our design team, to ensure that the site looks polished and perfectly aligned with your business goals.
Adding Products
Once the core website structure is in place, our team will begin adding products, categories, and associated information such as prices, descriptions, and images. We have experience working with a variety of product types, such as digital products, variable products, and physical products. We ensure that products are added in an organised manner to facilitate easy browsing and buying by your customers.
Website Launch
The website launch will only take place once you are fully satisfied with the results. We will carry out extensive testing of all aspects of the site, from functionality to security, to ensure that everything is working smoothly and accurately.
Once the tests are completed, the website will be launched. Our team will also provide you with essential information on how to manage and maintain your website, as well as provide the necessary ongoing support to ensure that your website function optimally.
Got Questions?
Frequently Asked Questions
Why Not Use Shopify?
Although Shopify is becoming a popular option for eCommerce stores. Shopify is quite expensive to run with its high monthly fees, especially for businesses just starting online. Shopify also doesn’t offer the same level of customisation as using WordPress + Woocommerce. We choose not to use Shopify because it is more aimed at creating basic eCommerce stores, not ones that can scale with your business.
How Long Would It Take?
Generally depending on the size of the online store, the development process can take anywhere from a week to a month. Sites with a large product catalogue can sometimes take more than a month. We can offer an expedited service if you are needing to launch your store ASAP.
Why Do You Use Woocommerce?
We build eCommerce websites upon Woocommerce. This is the most commonly used for eCommerce sites. Woocommerce provides an extremely flexible platform to build your store and custom features specific to your website.
What About SEO?
We can absolutely optimise your online store for SEO. We will look at what your best-selling product categories are and optimise them to rank for more search terms. Generally speaking, SEO optimisation can be easier for eCommerce websites due to the larger amount of content than traditional websites
