Consumers form about 75% of their judgment on a website’s credibility based on aesthetics alone. Meanwhile, 94% of people don’t trust outdated websites. Is your business website old and outdated? It’s likely time for an upgrade. With help from a talented web designer, you can create a site that wows customers. It’s not enough to tell someone to “make a website,” though. Instead, you need to give your designer the tools they need to succeed!
Here are seven important things to tell your web designer. By discussing these items, you can make sure your designer creates a site with your business in mind. Otherwise, you could end up with a cookie-cutter business website that fails to accomplish your goals.
Ready to see your new site? Start by talking to your designer about these items first!
1. Your Business and Marketing Goals
Your website might fail to accomplish your long-term goals if your designer doesn’t know what those goals are. As you review this list of what your web designer needs, consider your business as a whole.
What are your long-term business goals? Which marketing goals will help you accomplish those business goals? Try creating SMART goals for your business. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. For example, do you want to generate 20% more leads on your website by the end of the first quarter? Do you want to generate sales on your website instead? Are you interested in email subscriptions, brand awareness, or phone calls?
Compose a list of your business goals and ideas you have for achieving those goals through your website. You can review this list with your designer to find potential solutions.
Make sure your goals are specific. Otherwise, your designer might struggle to structure your website to achieve your goals.
2. All About Your Products and Services
What do you want consumers to see when they arrive on your website? Chances are, you want to help them discover your products or services. Otherwise, you could struggle to generate leads and sales. Consumers might fail to understand what your business does as well. Think about your offerings. Are you selling a product, service, or something in between?
Help your web designer understand your offerings as much as possible. If you have a tangible product, let them see it. The better your designer understands your product, the easier time they’ll have marketing it through your website. Think about the conversations you’ve had with customers. Did you highlight the benefits and unique features your product/service offers?
What do customers have to say about your product? Adding testimonials to your website provides social proof, which can lead to new sales.
Features & Content
Before your designer starts working on your product pages, talk about the features you want to add to your website, too. For example, do you want to add an image gallery to show off your various products? Do you want to create an e-commerce store to boost online sales? Maybe you want to add a chat function.
These features can improve the customer’s user experience. By hiring a web designer, you can make life easier for your customers, then encourage them to convert! Add content to your list of things to tell your web designer, too.
Do you want to write the page content yourself? Are you hiring a copywriter to help? Each page on your website should have a purpose. Your copy can help accomplish your goals, highlight your product/service, and boost sales.
3. Talk About Your Target Audience
It’s difficult to design a website with your customers in mind if you don’t know who those customers are. As you talk with your website designer, make sure to discuss your target audience. Otherwise, they could create a website that appeals to millennials while you’re trying to reach seniors.
It’s important to understand your target audience’s tastes and preferences. Then, you can create a design that appeals to their interests and needs.
Think about how your customers interact with your current website. Look at what your competition is up to as well.
4. Discuss Your Brand
Consistent branding can boost revenue by 23%. Meanwhile, 38% of people will leave a site with an unappealing design. Infusing your brand into your web design can help you engage visitors.
If you have brand guidelines for your business, make sure your designer has access to that document. Your brand speaks to your company’s personality. It can determine how your website will look and feel.
It can also leave a lasting impression on customers.
If your brand looks different across multiple platforms, however, you could risk confusing your audience.
5. Focus on Your Value
Your business is unlike any other in your industry. Your designer, however, doesn’t know how you’re unique. If you want to stand out from the crowd with your business website, you need to discuss your unique value. What are you offering that no one else can? Your designer needs to understand your value to make sure they highlight that value.
With their help, you can make sure your products shine. Then, consumers will choose you above anyone else.
6. Pinpoint Your Competitors
You don’t want your business website to look like a copy of a competitor’s. Understanding your competition will help you determine ways you can differentiate yourself. Look at the competition’s strengths and weaknesses. Then, determine opportunities where you can shine.
Talk to your designer about what you like and don’t like about the competition’s websites, too.
7. Consider Conversions
How will people convert on your website? Do you want them to sign up for an event, make an online purchase, or fill out a form? Your conversion strategy will help you accomplish your business and marketing goals. Make this strategy clear when you talk to your designer. They’ll make sure the conversion opportunity stands out on a page.
Designing the Best Business Website: 7 Things to Tell Your Web Designer First
These seven things to tell your web designer are essential. Discussing these topics will ensure they create a business website that aligns with your goals. With their help, you can generate more business and stand out from the crowd.
Ready to caffeinate your marketing and boost your business? We’d love to help!
Contact us today to get started.