How to Engage With Your Customers and Gain Social Media Followers

Keywords to optimize the article for: social media followers

Hoping to build up your brand?

You can’t ignore the importance of social media followers. The community you build on platforms like TikTok or Instagram promotes your brand and establishes your business’s identity.Â

Of course, it only works if you know how to boost engagement and work to increase your social media followers.Â

Fortunately, we’ve got several steps already laid out here for you. Continue reading to discover how you to engage with your followers and how to gain more:

Like, Comment, and Share

One of the best ways to grow your Facebook page, Instagram, TikTok, or YouTube channel is to constantly reply and communicate with your audience. You always have to ask them to like, comment, and share your content but make it a habit to do the same with their responses.

Like their comments, reply to their inquiries and statements, and share your favorite comments. Highlight them so others can see and don’t forget to tag or mention the one who originally posted it.

Doing this lets them know you’ll always respond to their comments. It shows you care and that you don’t ignore your audience.Â

User-Generated Content

You might be able to produce high-quality marketing videos and images that underwent grandiose editing on Photoshop. However, people will always see these as marketing propaganda.

Don’t fret, however, because you can turn this in your favor. Let people see proof that your products or services are as good as you advertise.Â

Focus a lot on user-generated content (UGC). Share things like fanart or Instagram posts highlighting your products and brand. Let people see that other customers trust and use the products or services you offer.

One of the most viral uses of UGC was the Ice Bucket Challenge back in 2014. People had to pour a bucket of iced water over their heads. This challenge was a way to spread awareness about amyotrophic lateral sclerosis (ALS).Â

You can also highlight UGC through contests. We’ll tackle that more in-depth below.

Ask Me Anything Sessions

If you want to know what your customers want and you want to boost social media engagement at the same time, why not ask them directly? Get on Reddit or a live video and host an AMA (Ask Me Anything).Â

An AMA is a basic type of Q&A session (question and answer). However, participants can ask about anything, which is how this type of engagement got its name. Stay wary of irrelevant questions but don’t ignore all of them either.Â

If you want to keep things on track, let people know about the rules before you start the AMA session. You can state something like “ask me anything about my business” or “ask me anything about our new product line.” This will help steer conversations towards your business.

Interactive Instagram Stories

Instagram Stories are among the best tools in your arsenal. They disappear after 24 hours but you can keep posting new Stories to keep your brand in people’s view.

However, you don’t have to keep Stories as a static promotional tool. You can also use Stories to boost social media engagement.Â

Use different stickers to engage with social media followers. You can now use stickers on Instagram Stories to get people to respond to questions, polls, like with an emoji, or re-share a post.

Make sure to take advantage of this. Use Stories and its interactive stickers as often as you can.

Live Videos

Interact with social media followers through live videos too. You can host live videos on Facebook and TikTok, for example.Â

You can boost social media followers by asking the audience about them. For example, you can start by asking how their day was and what they did before joining the live video session. These simple conversation starters can get the ball rolling.

Once your live video has enough viewers, start asking them questions related to the business. Ask their opinions about customer service or if there’s anything they’d like to suggest. Ask for ways you can improve your business and then check if you can implement those suggestions.Â

Offer Exclusives

Make your top followers feel special. Let them know that you acknowledge them and value their support. You can do so by offering them great exclusives, such as items or services that no other customer can get.

For example, order only 200 caps or shirts with custom print. Offer these limited-run items to the first 200 people to like, comment, and share a specific Instagram post. Ask them to tag five people and use a unique hashtag to qualify for the items.Â

Now you’ve given away an item people will value, garnered attention, boosted engagement, and got the audience to promote your brand.Â

You can turn it up a notch by making this a contest on social media. Instead of prioritizing the first 200 to complete the challenge, give everyone who participates a raffle number. At the end of a week, draw lots and give the items to the winners.

If you also run a Patreon or Buy Me a Coffee, you can offer exclusive content for your paid followers. Run a Discord solely for them too. This gives them a special feeling of value since you can chat with them there and no one else.

Consistent Content

Always putting out new content is also crucial. Give your followers something they can comment on and share.Â

Focus on evergreen content. This is the type of content that still resonates and remains relevant even months or years after initially published. Doing so ensures people will still comment and share it long after you put it up.

Engage With Your Social Media Followers Today

Now you know how to boost engagement and increase social media followers. From offering exclusives to responding to their comments, don’t hesitate to keep interacting with your audience to build a community and your brand.

But don’t stop here!

Jump right into the action and work with the experts to gain more social media followers. Contact us now and let us help you achieve your goals!