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Social Media Marketing

Social media marketing advice and brand case studies, with practical tips for growing your business on Facebook, Instagram and TikTok.

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Designers comparing colour swatches for a brand

Why You Need a Style Guide for Brand Consistency

We live in a digital world where everything is filtered, curated and visually perfect, and somewhere along the way branding stopped being about direction and

How to Engage With Your Customers and Gain Followers on Social Media

How to Engage With Your Customers and Gain Social Media Followers

Your Guide to Building a Social Media Marketing Strategy

Did you know that there are over 4.2 billion active social media accounts worldwide? With such a hefty percentage of the population browsing social sites,

Jigsaw puzzle of social media marketing words

7 Tips on Using Social Media and SEO for Small Businesses

Over 90% of marketers say the top benefit of using social media marketing is increasing their online exposure. What if social media could benefit your search

People on laptops with Like, Click, Share and Hello speech bubbles

Top 4 tips to grow your Facebook page!

Be Bold, don't blend in with the norm. Unique content is a must to be recognised to then be remembered. Be creative with your profile aesthetics and ensure

McDonald's Monopoly Get Ready to Win Big promotion

A $532 Million Dollar game of Monopoly

First starting in 1987 this McDonalds campaign has spread from the US all around the world like wildfire. This global annual tradition runs for 6 weeks giving

Raid Shadow Legends game artwork

Aggressive marketing for RAID SHADOW LEGENDS

What mobile video game has over 25 MILLION DOWNLOADS? 1 MILLION active players a day? And has thousands of videos uploaded a week onto social streaming

Customer holding a phone while a courier hands over a food delivery

“Tonight I’ll be be eating” successful brand promotion

Everyone has seen it, the advertisement before nearly every YouTube video. Uber has been religiously advertising its Uber Eats "tonight, I'll be eating"

Facebook carousel ad for streetwear on a phone

Can Paid Facebook Advertising Be Successful For Online Retailers?

Facebook has become an extremely large social media platform in the 16 years that it has been around for. It would be extremely hard to find someone that has

Screenshot of the General Pants Co. Facebook page

Facebook For Brand Success – An Analysis of General Pants Facebook Marketing Strategy

General Pants make great use of Facebook and mainly just that one thing. Selling products. Many other companies are focused on also providing entertaining

Manscaped product box with a cheeky slogan

Snapchat for brand promotion? Manscaped shows you how

It is becoming increasingly common to see brands using Snapchat for promotional purposes. The male grooming company 'Manscaped' is an American made business

Screenshot of the Cotton On Instagram profile

Selling Fashion Online? – Cotton ON’s Use of Instagram for Social Media Marketing

It would be difficult to say that Instagram is not a hugely successful platform for users to post and share photos/videos of their personal lives, thousands