Should a Small Business use Social Media for Marketing?

Social media has changed our everyday life so much over the last 10 years that over 1 in 3 people uses social media. Whether that be Facebook, Snapchat, Instagram or Twitter. There is an ever changing selection of social media networks available to choose from. With newer platforms like Tik Tok blowing up with a teenage demographic. Just as quick as new platforms are blowing up, other platforms are being killed off just as quick. Remember when Google + was supposed to be the next big thing? Caffeinated Marketing’s team of experts can help you navigate your businesses marketing strategy and budget to get the best return on your investment. There will be platforms that will perform better than others for your business. Instagram may be a great marketing option for a beauty brand but maybe not so great if you are marketing tractors to farmers.

How do I choose which platforms will perform the best result for my business?

The way that our social media marketing team will determine which platforms will suit your business is based on several factors. 

What your target audience is and what platforms they are using the most. 

As a general rule, Facebook is a great starting point to advertise your business. Since most people connected to the internet also have a Facebook account, this makes Facebook a great option to reach nearly any audience

Is social media the best option for your business compared to SEO or Google Advertising?

Sometimes Social Media Marketing or Facebook Advertising may not be the best option to generate sales for your business. Depending on your business, it may be better to focus solely on your search engine rankings. For businesses that aren’t well established, Caffeinated Marketing will generally start building search traffic. Next, we will start running Google Adwords for low traffic keywords and then more competitive “fortified” keywords. Generally, we will use Social Media Marketing as the icing on the cake of your marketing strategy.

When should I start promoting my posts?

We like to start running advertising nearly straight away on a new social media account. Once your page has been running for a week or two and has around 100 likes we will start boosting posts. Instead of boosting posts to convert from the start, we set our Ad strategy to increase the reach of the page. You might wonder why not set the advertising strategy for sales right from the start. We have found that it is easier to sell or promote a product to someone who has been following a page for several months than someone who has never heard of your business before. Without a doubt running paying to increase the reach of your social media posts is a sure way to spark growth quickly on your social media pages. We do recommend 

Should I run my own social media or hire an agency?

While it is possible to run your own social media accounts, without a lot of experience of what works and what doesn’t. You will likely find it extremely difficult to get traction and growth past your family and friends. Caffeinated Marketing is an Adelaide Marketing agency that can help take your marketing to the next level. We have had years of experience of what works and what doesn’t for different audiences. Our Adelaide Social Media Marketing Experts can quickly start bringing in new customers into your business.