Yes, Google My Business (GMB) is totally worth it if you want to establish an online presence and connect with your target audience in the local search results. The free Google service literally puts your business on the map, and that’s why we offer GMB listing as part of our local SEO strategy at Caffeinated Marketing. As you’ll soon see, a GMB listing will put you within the reach of every single potential customer in close proximity to your Adelaide business.

What Is Google My Business?

Google My Business (now known as Google Business Profile) is how you manage your business directly on Google search or maps. Your business profile displays your phone number, business hours, website address, service or product offerings/local inventory, business address, and service areas covered. You will also have a section for other information, like photos, reviews, articles, and updates.

You may already have a Google Business Profile displaying your address, hours, and contact information. This profile can be generated by anybody or auto-generated by Google using public data like business directories or public data and all you need to do is claim it.

When you optimise and manage your Google Business Profile, you’re wielding a powerful tool to connect with local customers who want to find, contact, and visit your Adelaide business.

How Does Google My Business Help Your Adelaide Business?

Boosts Your Business Visibility (Improves Local SEO)

Your Google Business Profile (GBP) ensures that people searching with local intent can find, contact and interact with your Adelaide business. Suppose you run a family legal practice in Adelaide. When anybody searches for ‘family lawyer in Adelaide’, a well-optimised GBP will have you appear on top, especially via the Google local pack (a featured snippet that includes a map and three or more business listings for searchers with local intent).

Your business will leverage Google’s mobile dominance, especially since many people search for places and products with Google on their phones and locate them through Google Maps.

Setting up a GMB listing for your business is a relatively simple process, but the true power lies in properly optimising and managing it. With a well-optimised GBP listing, you can enhance your online visibility, attract more customers, and increase your chances of ranking higher in local search results. Local SEO for Adelaide businesses, as offered by Caffeinated Marketing, is a surefire way to make this happen.

Build Trust and Credibility (Control Your Brand Narrative)

A well-optimised GBP shows your Adelaide business’s best features and other important information like business hours, address, photos, website link and contact details. These can reassure potential customers of your credibility. You can also use your GBP to interact with customers via response to reviews, whether positive or negative (especially negative ones), and answer questions. GBP also allows you to set up direct messaging and associated alerts, and publish posts. Moreover, what better way to tell potential customers about your services than the words of your satisfied customers? By way of reviews, satisfied customers will advertise your business to others.

Gain Reliable Insights and Analytics

Your GBP has an insights and analytics section which displays:

• Qualitative data from customer reviews
• Queries that customers are using to find your business profile- whether via direct searches (business name and address), category search (e.g family lawyer in Adelaide), and branded searches.
• Whether they found you on Google Maps or Search
• How your photos are performing compared to competitors
• Measure engagement- website visits, phone calls, requesting directions, and photo views.
• Consumer behaviour, like popular times people visit your location and call volume trends by day/time.

With this information, you can learn your customers’ preferences and adapt your local marketing strategies to them.

How Do GMB Listings Rank?

Google ranks GBP based on three factors: Relevance, Distance, and Prominence.

Relevance

Relevance refers to how well your GBP matches a user’s search intent. Google needs to understand your Adelaide business, and you can make that happen by providing detailed and complete information about it. You should start with your business name and description, business category, full address, contact details, business hours, relevant high-quality photos and images, and other details like WiFi and parking availability. Try to optimise by adding keywords pertinent to your industry and location to your business description. Finally, ensure that this information is uniform across other online directories and your website.

Distance

Distance here refers to how far a business is from the customer who’s searching. Optimising your address and service areas makes you eligible for a wider reach.

Prominence

Prominence refers to how well your business is known. More reviews and positive ratings will impact your business’s popularity positively. Consistent citations (mentions of your business online), website backlinks, high-quality photos, user engagements and regular posts and updates also improve prominence.

How Do I Improve My Adelaide Business Listings?

Choose a Relevant Primary Category and Additional Categories

Select a primary category that best represents your business and other related categories that can increase your chances of appearing in a wider range of search results queries.

Post Regular Updates About Your Business

Regular updates about business activities, like a blog post, photos, and videos of new products, details of an upcoming free workshop, a seasonal promotion or a giveaway, tell Google that your business is active and relevant. You can repost customer content, share positive reviews, offer tips and advice about your product, celebrate a team member or milestone, or donate to charity.

Utilise All Features

Use all features within your GBP, like menu items, Q&A, product highlights, and services offered as applicable to you. You can promote an event using the event tabs and share posts about trending topics in your industry. Explore your Google Business Profile as much as you want to.

Get Reviews

Genuine customer reviews are critical to your GBP ranking, and you must get this part right. We all want personal reviews and recommendations to judge whether a product or service is worth it, and that’s why positive reviews and an overall positive rating will help you GBP ranking immensely. Encourage your customers to leave reviews and always respond to them, whether positive or negative. It’s even more important to respond to negative reviews because customers want to see that you’re sensitive to other customers’ concerns and you’re willing to improve on their criticisms.

At Caffeinated Marketing, we developed a tool that allows you to collect feedback from your customers and target positive feedback easily as part of our reputation management strategy. You’ll also get alerts about negative feedback so you can follow up immediately. We do so much more by helping you manage and reduce negative publicity so brand perception doesn’t take a hit. We admit fault and, if applicable, change course with transparency to restore trust. Sometimes, we have to write and share positive pieces like testimonials, case studies, and reviews to turn the story around. Finally, we create microsites to expand your online presence and generate more positive press so potential clients only see what’s best about you from a third-party view.

Partner With Adelaide SEO Agency Caffeinated Marketing

It’s easy to update your Google Business Profile (GBP), but only when you have the time to do so. As a busy business owner juggling customers, marketing, and everything else, doing it yourself often leads to neglect.

Let Caffeinated Marketing manage your GBP with the foresight and frequency it needs. We guarantee proper setup and maintenance, including SEO-enhanced posts, to keep your profile up-to-date, engaged and working for you. We respond to reviews, analyse insights, and update your profile in ways that busy business owners rarely get around to. Contact us now to get the ball rolling.