If you love to end your day with a scroll through your Twitter feed, you’re far from alone. In fact, 4.56 billion people worldwide currently use social media to connect with friends, coworkers, and, of course, businesses whose services they’re looking into.
As one of these businesses, you’ll want to use effective and widespread strategies to reach out to consumers. Since these consumers are scrolling through social media, it makes sense to invest in social media marketing (SMM).
Here, we’re going to talk about why this is a critical aspect of reaching out to your target audience. Read on to learn how to give your business a boost on popular online platforms!
Why Is Social Media Marketing Important?
As we’ve already established, the majority of the global population is on some form of social media. Not only are these accounts active, but their users are pretty attached to their social media pages. In fact, the average Australian spends about 5.5 hours each day connected to the web!
SMM helps you to get in touch with these consumers in a way that’s easy for them to access. It’s a great way to build awareness about your brand across multiple platforms and get more people interacting with your content.
Your competitors are also using SMM strategies, which means that you’ll need to maintain your page meticulously to keep up. Potential clients will look to social media as a way to confirm your authenticity. They also will look you up on these platforms to ensure that you’re a high-quality, reputable company.
The final- but possibly most important- reason that you need to be using SMM relates to consumer engagement. While you should include ways to contact you on your official website, people will feel more welcome to reach out via Facebook messenger or Twitter DM’s. They view this as an instant and immediately gratifying way to contact your business and are more likely to take the time to inquire about your services.
How to Grow With Social Media
Now that you know why social media marketing is critical for business success, it’s time to get some ideas on how you can use these strategies. Luckily, platforms like Facebook, Instagram, and Twitter have features built into them to make your life easier! Read on to learn how you can use these features to your advantage and crush SMM ASAP.
Find the Right Audience
The first thing to do when reaching out on social media is to find the audience that you should reach out to. There are a couple of fool-proof ways that you can do this. The first (and easiest) is to find people that have already used your services or signed up for your mailing list. Invite them to follow your page or reach out to them via DMs.
You also can go to the pages of your competitors and look through their connections. If you see someone who appears in the market for a change, reach out directly to that person. This shows that you care enough to try to get their business on an individual level and immediately puts you ahead of the competition.
Use Platform-Specific Advertising
One of the best ways to identify and reach out to your target audience is to use the built-in SMM services on the platforms that you’re using. On Twitter and Instagram, this means using hashtags to your benefit and pinning posts to the top of your feed. This will ensure that those searching for services like those you have to offer will find your page through trending tags.
Instagram and Facebook also have methods of displaying PPC ads to your target audience. You can sign up for Facebook ads by setting a budget and inputting a well-designed advert that you want to show your target audience.
On this page, you’ll be able to enter demographics that you want to reach out to. Age, gender, location, and industry that your target audience works in can all be entered into your settings. You can also program the ads to go to those who like other pages on Facebook with services similar to yours.
Ultimately, the result is a boost in visibility to those who actually care about browsing your page!
Keep an Up-to-Date Page
Having a well-designed website and linking to it on social media is critical to gaining client trust. However, you also will need to have an updated social media presence in order to be viewed as an authority. People who click a page that hasn’t been looked at in months will think that the person in charge of the page either doesn’t care about it or is behind on online trends.
Make sure that you update your page at least 2-3 times a week. Share promotions and deals, links to SEO-rich blog posts on your official page, and video content that you’ve optimised for social media users. Make sure that you always are timely when responding to DMs as well as messages sent to you publicly.
Get Social Media Management Services
While SMM is definitely a priority, it’s likely a difficult thing for your business to accomplish. After all, you’re not experts in web design! Plus, you have other business priorities such as innovation, streamlining communication, launching new services, and helping pre-existing clients.
Luckily, professional social media management experts can help you maintain and keep up your social media presence. These experts are trained in how to interact with consumers and design engaging pages on any number of online platforms. You don’t need to worry about creating and maintaining an appealing website- the pros have got you covered.
You can use the time that you save finding and uploading images and other content to hone your services. This means that your business will rise in quality while your internet presence soars to new heights!
While there are a plethora of ways that you can reach out to consumers, none are as efficient or effective as using platforms like Facebook, Twitter, and Instagram.
Now that you know why social media marketing is essential for business success, it’s time to get started. Contact Us with any lingering questions that you may have about reaching out to your target audience online. Our experts are happy to talk with you and to point you in the direction of any services that may help you expand your online presence.
We look forward to hearing from you soon!