Over 90% of marketers say the top benefit of using social media marketing is increasing their online exposure. What if social media could benefit your search engine rankings, too? About 3.3 billion people are actively using social media across the globe. By attracting social media users to your content, you could boost your SEO ranking. Understanding how to use both social media and SEO could boost your business!
You can reach more customers, attract more website visitors, and watch your ranking rise.
As your ranking improves, you can appear more credible, get ahead of competitors, and gain more customers! Not sure how to combine both as part of your digital marketing strategy?
Here are the seven tips you need for using SEO and social media to boost your small business. With these tips, you can improve your brand’s recognition and get ahead of the curve. Get started with these easy tips today!
1. Publish High-Quality Content
Don’t focus on stuffing your content with target keywords. Instead, create content with the user’s search intent in mind. What are people looking for?
Focus on long-tail keywords as well. These keywords are more specific to the customer’s needs.
Then, create high-quality content that stands out on social media. Make sure to use sharp, eye-catching images in your post.
Experiment with different content formats, including images, animations, videos, infographics, and more.
Instagramers spend almost 70% of their time on the platform watching videos. About 80% watch tutorials while 66% enjoy behind-the-scenes content. Consider creating interviews, news coverage, creative inspiration, and motivational videos, too.
In fact, 85% of millennials have completed a purchase after watching a video. Videos are eye-catching, engaging, and interesting to consume.
By creating high-quality content, you can encourage more people to share your content. Other businesses might even link to your posts, which could give you backlinks. Google uses backlinks as one of its linking factors.
The more often people link to your website, the better your SEO ranking. Google will realise people find the value of your content. Then, Google will see you as an authority in your industry and boost your ranking.
Make sure you have a mobile-friendly website, too. Otherwise, social media users might struggle to read your content. Your bounce rate could increase as a result.
2. Make Sharing Easy
Make sure it’s easy for people to share your content on your website and social media. As people share your content, you’ll reach an even broader audience. Your brand’s visibility will start to improve as a result.
Add social media buttons to your website and prompt people to share!
In time, people will see the value you have to offer. They’ll spread the word about your business, allowing you to gain a strong following.
Your loyal customers will keep returning to your business for more. They’ll read your latest blog posts and subscribe to your newsletters. As they return to your website, your clickthrough and dwell time can improve.
Google will notice you’re generating more traffic, which could boost your ranking.
As your web presence grows, you’ll have an easier time reaching new customers.
Try to connect with your customers on an emotional level. Show them you care about their needs and the problems they’re facing. Then, use your content to offer them a solution.
As you reach these customers on social media, they’ll start exploring your website for more.
3. Update Your Profiles
When uniting your social media and SEO strategy, make sure your social media profiles are easy for people to find. Keep your profiles consistent with your website information, too.
Don’t forget to add an easy link to your website!
People will start visiting your profile to learn more about your business. They can click on your website link to visit your site, too. Now you’re generating more website traffic!
Remember, generating traffic could boost your SEO ranking.
At the same time, you’re building brand recognition. Consumers will start to associate you with the product or service you offer. This could increase the number of branded searches you generate.
People will start Googling your business directly. They’ll explore your page content, boosting your clickthrough rate and dwell time. As your bounce rate falls, your SEO ranking can improve, too!
4. Optimise Your Images
As part of your digital marketing strategy, it’s important to create eye-catching, branded images for your content. Branded images are more authentic. After all, most customers can spot a stock photo on sight.
Don’t forget to optimise your images for search engines, too. Add your target keyword to the file name. Then, add image alt text as well.
5. Keep Conversing
What do social media and SEO have in common? They both help you communicate with your target audience.
Don’t wait for customers to come to you. Instead, ask your customers questions. Reply to their comments.
Start generating genuine conversations with your target audience. Let your customers know you’re there to help.
These conversations can build your brand authority and credibility.
Many companies use social media to learn more about their customers. Today, Google uses its machine learning abilities to learn about search intent. What are customers looking for during a search?
You can use social media listening to learn more about their intent.
What problems are they facing? What questions are people asking about your products?
Use your conversations with customers to learn more about their needs and wants. Then, start creating content to cater to those desires. Google will notice your content matches the search intent, then boost your ranking!
6. Consider Your Captions
Are you writing strong, compelling captions? Content writing is essential for an effective digital marketing strategy.
Try to tell a story with your content. Otherwise, focus on connecting with your customers.
Experiment with different captions to improve your clickthrough and engagement rates.
7. Track and Adjust
As you develop your social media and SEO strategy, track your progress. Recognise which posts are helping you generate website traffic. Which captions are falling flat?
As you gather this data, make adjustments to your social media SEO strategy.
Staying Social: 7 Tips for Uniting Your Social Media and SEO Strategy
Ready to reach more customers? Consider uniting your social media and SEO digital marketing strategy. With these tips, you can improve your online visibility and website traffic.
In time, you can become a credible resource in your industry!
Need help boosting your ranking? We’re here to lend a hand.
Contact us today to discover how we can help you grow your business.