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Allied Health marketing.

Physios, podiatrists, psychologists, OTs and speech pathologists all face the same problem: great clinicians, quiet appointment books. We build websites and run marketing that help the right patients find you, and keep you on the right side of AHPRA while we do it.
Adelaide-based since 2017
AHPRA-aware copy Written with the advertising guidelines in mind.
2017
Founded
18
Case studies
17
Services
2
Offices
Allied health marketing

Why clinics choose Caffeinated Marketing.

You didn’t get into allied health to become a marketer. We take the website, search and social side off your plate so you can focus on your patients.

Compliance built in

Allied health practitioners are bound by the same AHPRA advertising rules as doctors. We write and review every page with the guidelines in mind, so there are no testimonials, outcome promises or misleading claims hiding on your site.

Found by local patients

Most people look for a physio or psychologist close to home. We set up your Google Business Profile and local SEO so your clinic shows up when someone nearby goes searching.

Booking made easy

A good website turns a visitor into an appointment. We make it simple to book online, call or send an enquiry from any device.
Allied health marketing services

Marketing services for allied health clinics.

Everything a growing clinic needs online, from the website to the follow-up email.
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Website Design

Clean, fast websites built around your services and practitioners, with online booking front and centre.
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Local SEO

Rank in Google Maps and local search for the services and suburbs you want to grow in.
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Google Ads

Targeted search ads that put your clinic in front of people who are ready to book.
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Health Copywriting

Clear, compliant copy that explains your services without overpromising.
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Social Media

Consistent, helpful content that keeps your clinic top of mind.
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Email & Automation

Recall campaigns, reminders and newsletters that bring patients back.
AHPRA advertising

Compliant by design. Not by accident.

Allied health practitioners are responsible for everything published about their practice, even when an agency wrote it. Our free audit checks your website for the common problems before they turn into a complaint.
Get your free SEO & compliance audit ›

What we check

Patient testimonials and reviews on your website
Claims about treatment outcomes or results
Use of protected titles and qualifications
Pricing, discounts and offers
Before and after imagery
Clear, accurate service descriptions
Common questions

Frequently Asked Questions

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Which allied health professions do you work with?
We work with physiotherapists, chiropractors, podiatrists, psychologists, occupational therapists, speech pathologists, dietitians and other allied health clinics, from solo practitioners to multi-site practices.
Can I show patient reviews on my website?
Not in the way most businesses do. AHPRA’s advertising guidelines don’t allow testimonials about clinical care in your advertising, and that includes your website. We’ll show you compliant ways to build trust instead.
How long does SEO take for a clinic?
Most clinics see movement in local search within a few months, but it depends on your competition, your website and how established your Google Business Profile is. We’ll give you an honest assessment after your free audit.
Can you connect our online booking system?
In most cases, yes. We can link to or embed the booking system you already use so patients can book straight from your website. Let us know which platform you’re on and we’ll confirm.
Do I need a new website?
Not always. Sometimes a refresh and some targeted SEO work is enough. Our free audit will tell you whether your current site can be improved or whether a rebuild makes more sense.
From the blog

Insights & thoughts

All articles →
Doctor's consulting room with a desk and laptop
MedicalAugust 11, 2026

How to get more GP referrals for your practice

Marketing to general practitioners is the part of specialist practice marketing that most marketers and practice managers skip. It’s an odd thing to skip. Plenty of patients walk into their GP’s office knowing they need to see a specialist, but with no idea which one. The GP makes that call. And if your practice isn’t…

Medical examination room with an examination table
MedicalJune 29, 2026

AHPRA Compliant Marketing: A Practical Guide for Medical Practices

Why AHPRA Regulates Health Advertising Ahpra stands for the Australian Health Practitioner Regulation Agency and is the national regulatory body for the medical industry across Australia. Ahpra works with 15 national boards to regulate 16 distinct health professions, including medicine, nursing and midwifery, physiotherapy, dentistry, etc. As part of these regulations, Ahpra provides practitioners with…

Wooden figures with star rating cards
MedicalJune 9, 2026

Reviews & Testimonials: Here’s What AHPRA & The TGA Have To Say.

Most businesses can showcase their reviews online as if they were prized gold medals. The healthcare industry, however, is quite different. And not only is it

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Let’s make something great together

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