SEO vs Google Ads: Which Is Right for Your Business?
A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.
Services
Analytics & Conversion Tracking
You can’t improve what you don’t measure. We set up Google Analytics, conversion tracking and reporting so you know exactly which marketing brings in calls, enquiries and sales.
2017
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What's included
What we deliver.
Accurate tracking and clear reporting, so marketing decisions are based on data, not guesswork.
Google Analytics 4 setup
A clean GA4 setup with the events and goals that matter to your business.
Conversion tracking
Form submissions, phone calls, bookings and sales tracked properly across your website.
Ads and Search Console integration
Google Ads, Search Console and Analytics connected so every channel is measured the same way.
Clear reporting
Simple dashboards and reports that show what’s working and where to spend next.
How it works
Our analytics & tracking process
We get the tracking right first, then turn the data into something you can act on.
Step
Audit
We check your current analytics and tracking to see what’s missing or measuring the wrong things.
Step
Plan
We agree on the actions that count as a conversion for your business.
Step
Implement and test
Tracking is set up and tested so the numbers you see can be trusted.
Step
Report
You get reporting you can actually understand, with recommendations on what to do next.
Request a free audit
Results within 24 hours. No obligation, no commitment, just a clear plan for growth.
Common questions
Frequently Asked Questions
Can’t see your question here? Call us on 1300 423 035 or send us a message.
Contact us ›I already have Google Analytics. Do I need this?
Often, yes. Many sites have Analytics installed but aren’t tracking the actions that matter, like calls, form submissions or sales.
Can you track phone calls?
Yes. We can track clicks on your phone number and, where it makes sense, set up call tracking for calls from ads and your website.
Will tracking slow down my website?
Done properly, the impact is minimal. We keep tracking lean and load it efficiently.
What about privacy?
We set up tracking with privacy in mind and help make sure your privacy policy reflects what’s being collected.
Can you track form submissions?
Yes. We track every enquiry form on your website and show which page, search or campaign each enquiry came from.
Will I get a report?
Yes. We set up simple reporting that shows where your enquiries and sales come from, in plain English rather than a wall of charts.
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Google Ads
Put your business in front of people at the exact moment they search for what you sell. We build and manage Google Ads campaigns that are measured by leads and sales, not clicks.
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