SEO vs Google Ads: Which Is Right for Your Business?
A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.
Services
Content Marketing
Helpful articles, guides and resources that answer your customers’ questions, build trust and bring in search traffic month after month.
2017
Founded
18
Case studies
17
Services
2
Offices
What's included
What we deliver.
Content planned around what your customers search for and written to turn readers into enquiries.
Content strategy
A plan built on keyword research and the questions your customers ask, so every article has a reason to exist.
Blog articles and guides
Well-researched, readable articles written for people first and search engines second.
Optimised for search and AI
Clear structure, headings and answers that help your content rank in Google and get picked up by AI search tools.
Updating existing content
Refreshing older articles that have slipped in the rankings is often the quickest win of all.
How it works
Our Content Marketing process
From the first keyword to the published article, every piece has a purpose.
Step
Research
We dig into your audience, competitors and the searches that matter to your business.
Step
Plan
A content calendar of topics, keywords and formats, agreed with you before anything is written.
Step
Write
Our writers create each piece in your voice, and nothing goes live without your approval.
Step
Publish and measure
We publish, link and promote each piece, then track rankings and enquiries to guide what comes next.
Request a free audit
Results within 24 hours. No obligation, no commitment, just a clear plan for growth.
Common questions
Frequently Asked Questions
Can’t see your question here? Call us on 1300 423 035 or send us a message.
Contact us ›How often should I publish new content?
Consistency matters more than volume. For most small businesses, a few high-quality articles a month will do more than a lot of thin ones.
Do you use AI to write your content?
We use tools to help with research, but every article is written and checked by a person and reviewed by you before it goes live.
Will content marketing help my SEO?
Yes. Helpful content is one of the main ways Google decides who deserves to rank, and it gives other websites a reason to link to you.
Can you write for regulated industries?
Yes. We write for medical, allied health, legal and financial businesses and take extra care with the rules that apply to your industry.
Who comes up with the topics?
We do, based on the questions your customers ask and the searches worth ranking for. You approve the plan before we start writing.
Can I write some of the content myself?
Absolutely. We can edit and optimise articles you write, so they read well and are set up to rank.
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