Why You Need a Style Guide for Brand Consistency
We live in a digital world where everything is filtered, curated and visually perfect, and somewhere along the way branding stopped being about direction and
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Industries
Hair & beauty marketing.
Hair salons, barbers, makeup artists and beauty therapists win clients on looks and word of mouth. We build websites, Instagram and Google profiles that turn scrollers into booked appointments.
Adelaide-based since 2017
Social & local search Fill your appointment book.
2017
Founded
18
Case studies
17
Services
2
Offices
Hair & beauty marketing
Why salons choose Caffeinated Marketing.
Your work is visual and your clients often book on impulse. Your online presence needs to show off your best work and make booking take seconds.
Booking in two taps
Your online booking system linked everywhere it matters, so nobody has to ring during a busy shift to make an appointment.
A portfolio that sells
Galleries of your real work on your website and Instagram, so new clients can see your style before they book.
Found in your suburb
Show up in Google Maps when people search for a hairdresser, barber or makeup artist nearby, with reviews that back you up.
Hair & beauty marketing services
Marketing services for salons and beauty businesses.
Everything you need to fill your chairs and keep clients coming back.
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Website Design
Good-looking websites with your services, prices and online booking front and centre.
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Social Media
Consistent Instagram and Facebook content that shows off your work and your space.
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Local SEO
Rank in Google Maps and local search for your services and suburb.
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Social Media Advertising
Targeted ads to fill quiet days, launch new services and promote gift vouchers.
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Email Marketing
Rebooking reminders, offers and newsletters that bring clients back on schedule.
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Reputation Management
More five-star Google reviews, and a plan for replying to every one.
Free SEO audit
See how new clients find your salon.
Our free audit looks at how your business shows up when people search nearby, and how easy your website makes it to book.
Get your free audit in 24 hours ›What we check
Your Google Business Profile, photos and reviews
Service, pricing and booking information
Online booking links on your site and socials
Local search rankings for your services
Mobile speed and usability
Instagram and Facebook profiles and how they link to your site
Can you connect our online booking system?
In most cases, yes. We can link to or embed the booking platform you already use, such as Fresha, Timely or Kitomba, so clients can book straight from your website, Instagram and Google profile.
We already post on Instagram. Do we still need a website?
Yes. Instagram is great for showing your work, but you don’t own it, and it rarely shows up when someone searches Google for a salon nearby. A website and Google Business Profile catch those searches and send people to your booking page.
Do you work with mobile makeup artists and home-based businesses?
Yes. If you travel to clients or work from home, we can set up your Google profile with a service area instead of a public address, and build your website around enquiries for weddings, events and bookings.
Can we sell gift vouchers and products online?
Yes. We can add gift vouchers, retail products and packages to your website, so you’re selling around the clock, not just when someone is in the chair.
Do you work with cosmetic injectables clinics?
Yes, through our medical marketing service. Cosmetic injectables are prescription medicines with strict TGA and AHPRA advertising rules, so we handle those clinics with our compliance process.
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Social Media
Consistent, on-brand social media that keeps your business front of mind. We plan, create and post your content, so your pages stay active without eating into your week.
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