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A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.
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Industries
Education marketing.
Schools, early learning centres, training providers and tutors need more than a brochure online. We build websites and campaigns that answer families’ and students’ questions and turn interest into enrolments.
Adelaide-based since 2017
Enrolment-focused More enquiries, tours and sign-ups.
2017
Founded
18
Case studies
17
Services
2
Offices
Education marketing
Why educators choose Caffeinated Marketing.
Choosing a school, centre or course is a big decision, and families and students do a lot of research first. Your website needs to answer their questions and make the next step easy.
Clear program and course pages
Well-organised pages for every program, course or year level, with fees, dates and entry requirements easy to find.
Enquiries, tours and enrolments
Booking forms for tours, open days and information sessions that land straight in your inbox or CRM.
Easy for your team to update
A website your staff can keep current themselves, from term dates and news to staff profiles and events.
Education marketing services
Marketing services for schools and training providers.
The website, search and campaigns you need to fill classes and courses.
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Website Design
Clear, accessible websites that make programs, fees and enrolment simple to understand.
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SEO
Rank for your courses, programs and location when families and students start searching.
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Google Ads
Campaigns timed around enrolment periods, open days and course intakes.
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Social Media
Content that shows real life at your school or centre and builds your community.
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Email Marketing
Follow-up emails that keep enquiring families and students engaged until they enrol.
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Analytics & Conversion Tracking
Know which campaigns bring in enquiries, tour bookings and enrolments.
Free SEO audit
See how families and students find you.
Our free audit looks at how your school, centre or training business shows up in search, and how well your website turns interest into enquiries.
Get your free audit in 24 hours ›What we check
Rankings for your programs, courses and location
Program and course page content
Enquiry, tour and enrolment forms
Google Business Profile and reviews
Site speed, accessibility and mobile usability
Conversion tracking
Do you work with RTOs and training providers?
Yes. We know training providers have rules to follow, like showing your RTO code and describing nationally recognised training accurately, and we build that into your course pages. We built the website and online enrolment form for Whispering Ferns Institute, a creative arts therapy training provider.
Can you help us promote open days and enrolment periods?
Yes. We plan campaigns around your key dates, with landing pages, Google and social ads, and email reminders that drive bookings.
Can our staff update the website themselves?
Yes. We build on WordPress and show your team how to update news, events, term dates and staff profiles without needing a developer.
Is the website accessible?
We build with accessibility in mind, including readable text, good colour contrast, keyboard-friendly navigation and image descriptions. It matters for every school and education provider, and it’s better for everyone who visits.
Do you work with tutors and small education businesses?
Yes. We work with education businesses of all sizes, from independent tutors and music teachers to schools, early learning centres and training organisations.
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