SEO vs Google Ads: Which Is Right for Your Business?
A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.
Rank higher on Google and win more customers from organic search. We fix the technical issues, optimise your key pages and build the content and reputation that keep you climbing.
Search engine optimisation is the process of making your website rank higher in organic search, Usually Google. Whilst there are many different techniques used in conjunction when optimising a website for Google search, we primarily undertake content creation as our main focus, easily adding over 4000 words of well written content across multiple pages and blog articles to each of our SEO client’s websites within any given month.
Content writing is essential for SEO because search engines depend on high-quality content to rank websites. High-quality content provides valuable information to website visitors and helps search engines understand what the website is all about. Additionally, relevant and informative content makes it easy for search engines to determine whether the website is suitable for a particular query or not.
Results within 24 hours. No obligation, no commitment, just a clear plan for growth.
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Contact us ›Your SEO contract length will depend on how well established your existing website is and the number of websites that you are competing with. As a general rule, we do not offer SEO contracts shorter than six months.
This is the hardest question to answer without seeing your website’s current traffic and your competitor’s websites, it can take anywhere up to nine months to see a significant increase in website traffic but some websites may see a large increase in traffic within three to six months
Our core team is based right here in Adelaide, we do have several content writers that work interstate. However, our team is located 100% within Australia, we do not outsource any of our work overseas.
Technical fixes, optimising your key pages, helpful content and building your reputation and links over time. We start with an audit so the work focuses on what will make the biggest difference.
No, and be wary of anyone who does. Google doesn’t sell rankings. We focus on the work that improves your visibility and report honestly on the results.
Yes. We report on your rankings and traffic and, most importantly, the enquiries and sales your website brings in.
Yes. Request a free SEO audit and we’ll show you what’s holding your website back and what we’d fix first.

A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.