Services

Generative Engine Optimisation (AI)

More people are asking ChatGPT, Gemini and Google’s AI Overviews for recommendations instead of scrolling search results. Generative engine optimisation helps your business show up in those answers.

2017
Founded
18
Case studies
17
Services
2
Offices
What's included

What we deliver.

Practical work that makes your business easier for AI tools to understand, trust and recommend.

AI visibility check

We test how your business appears, or doesn’t, when people ask AI tools about the services you offer.

Content built to be cited

Clear, factual answers and well-structured pages that AI tools can pick up and reference.

Structured data

Schema markup that spells out who you are, what you do and where you do it.

Brand signals across the web

Consistent business details, reviews and mentions on the sites AI tools rely on for their answers.

How it works

Our Generative Engine Optimisation process

A clear process for a fast-moving area of search.

Step

Benchmark

We check how AI search tools currently describe your business and your competitors.

Step

Fix the foundations

Technical SEO, structured data and consistent business information across the web.

Step

Create and improve content

We strengthen the pages and answers AI tools are most likely to draw on.

Step

Monitor

We keep checking your visibility over time and adjust as the platforms change.

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Results within 24 hours. No obligation, no commitment, just a clear plan for growth.

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Common questions

Frequently Asked Questions

Can’t see your question here? Call us on 1300 423 035 or send us a message.

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What is generative engine optimisation?

It’s the work of helping your business appear in answers from AI tools like ChatGPT, Gemini and Google’s AI Overviews, alongside traditional search results.

Is this different from SEO?

It builds on SEO. Good technical foundations, helpful content and a strong reputation help in both, but AI search rewards clear, factual answers and consistent information about your business.

Can you guarantee my business will appear in AI answers?

No one can. These tools change constantly and don’t publish how they choose sources. What we can do is make your business as easy as possible to find, understand and recommend.

Where can I learn more?

Our article How To Show Up in AI Search is a good place to start, or book a meeting and we’ll walk you through it.

Does my website need to change for AI search?

Often a little. Clear, well-structured content, answers to common questions, structured data and consistent business details all make it easier for AI tools to understand and recommend you.

Which AI tools does this cover?

ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews all draw on similar signals, so the same work helps your visibility across all of them.

From the blog

Insights & thoughts

All articles →
AI concept glowing over a laptop in a modern office

How To Show Up in AI Search

AI has quickly become part of everyday life. More and more consumers are using generative chat tools like ChatGPT, Claude, Gemini and Perplexity to compare their options before they buy. They are not necessarily searching Google less, but they are increasingly doing their research inside a chat window and arriving at your website already narrowed…

Website traffic sources report with a pie chart

SEO vs Google Ads: Which Is Right for Your Business?

A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.

Red sticky notes with sad and neutral faces on a wooden table

What to do if you get a negative Google review

Getting a negative review on Google can be a very stressful incident for any business owner, but it doesn’t have to be. A part of running any business for a

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