SEO vs Google Ads: Which Is Right for Your Business?
A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.
Services
Google Ads
Put your business in front of people at the exact moment they search for what you sell. We build and manage Google Ads campaigns that are measured by leads and sales, not clicks.
2017
Founded
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Case studies
17
Services
2
Offices
What's included
What we deliver.
Everything you need to turn ad spend into enquiries, with no long lock-in contracts or mystery reporting.
Search campaigns
Text ads that appear when people search for your services, built around the keywords most likely to turn into customers.
Shopping and Performance Max
Product-focused campaigns for online stores that put your products, prices and images in front of ready-to-buy shoppers.
Landing pages that convert
Sending ad traffic to the right page matters as much as the ad itself. We make sure every click lands somewhere built to enquire or buy.
Conversion tracking and reporting
Calls, forms and sales tracked properly, with plain-English reports on what your budget is actually returning.
How it works
Our Google Ads process
A clear, measurable process from the first keyword to the monthly report.
Step
Research
We look at your market, competitors and the searches your customers actually make, then agree on goals and a realistic budget.
Step
Build
Campaigns, ad copy, keywords and conversion tracking are set up properly from day one.
Step
Launch and optimise
Once live, we refine keywords, bids and ads based on real results, cutting what doesn’t work and doubling down on what does.
Step
Report
You get regular reports showing leads, cost per lead and where the next improvement will come from.
Request a free audit
Results within 24 hours. No obligation, no commitment, just a clear plan for growth.
Common questions
Frequently Asked Questions
Can’t see your question here? Call us on 1300 423 035 or send us a message.
Contact us ›How much should I spend on Google Ads?
It depends on your industry, location and goals. We’ll recommend a starting budget based on what your competitors are paying and how many leads you need, then adjust once we see real results.
Is the ad spend included in your fee?
No. Your ad spend is paid directly to Google from your own account, so you always own the account and the data. Our fee covers setting up and managing your campaigns.
Should I use Google Ads or SEO?
They work best together. Ads can bring in enquiries quickly, while SEO builds traffic you don’t pay per click for. We’ll help you find the right balance for your budget.
Can you take over my existing account?
Yes. We’ll review your current campaigns first and tell you honestly what’s working, what’s wasting money and what we’d change.
How quickly will I see results?
Ads can start bringing in clicks and enquiries within days of going live. We then refine your campaigns over the first few weeks as real data comes in.
Do I need a landing page?
It helps. Sending ads to a page built for that offer usually converts far better than your homepage. We can build one for you if needed.
How will I know it’s working?
We set up conversion tracking before your ads go live, so we can report on calls, enquiries and sales, not just clicks.
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SEO
Rank higher on Google and win more customers from organic search. We fix the technical issues, optimise your key pages and build the content and reputation that keep you climbing.
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