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How AI is changing search and marketing, and what small businesses can do to stay visible in AI tools like ChatGPT and Google’s AI Overviews.

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How To Show Up in AI Search

AI has quickly become part of everyday life. More and more consumers are using generative chat tools like ChatGPT, Claude, Gemini and Perplexity to compare their options before they buy. They are not necessarily searching Google less, but they are increasingly doing their research inside a chat window and arriving at your website already narrowed…